Chicago Public Library
9 Year Client
A Citywide Celebration
Chicago Public Library +
Chicago Public Library Foundation
When Chicago Public Library started planning their 150th Anniversary, they knew they would need a unique look + feel to set the citywide celebration apart. To help commemorate the event, they called upon Digital Pollen to bring their 150-year history to life through a unique logo, look + feel, that worked cross-channel and captured key Library stories and ephemera.
With buy-in from Library and Library Foundation stakeholders, the Library was able to successfully launch their campaign from bus shelters to bookmarks, social posts to web banners, a mural, and limited edition library cards in all 81 Library locations. All using one unique anniversary Brand and Style Guide.
Launch PodcastServices
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Branding
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Style Guide
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Podcast Key Art
Key Strategies, Insights, and Ahas!
Insight
The Great Chicago Fire
Historically charged, this was the birth of the Chicago Public Library.
Strategy
Cross-Channel Thinking
With a diverse mediums and usages planned for the 150th celebration, we used the cross-channel nature of the campaign to inform strategy + final deliverables for the Library.
Aha!
Beyond the Books
Knowing that public library systems have evolved beyond places to check out books, we infused the logo with multiple other library access points – communicating the innovation + opportunity hubs they are today.
Results
300MM
Brand Impressions
24,000
Downloads
Oh, and!
As another release for the 150th celebration, Library for the People – CPL's first-ever podcast – grabbed attention and received over 24,000 downloads, with custom podcast key art by Digital Pollen.
Launch Podcast
Society of Typographic Arts 100 Award WINNER
Every year, the Society of Typographic Arts (STA) honors the best 100 examples of Typographic Excellence produced around the globe. In 2023, our work for the Chicago Public Library's 150th Anniversary was selected as a winner.