ChiArts® Foundation
3 Year Client
A Stand-Alone Website for a Stand-Out Organization
ChiArts® Foundation
When the ChiArts® Foundation was ready for a stand-alone website, they called Digital Pollen to showcase their good work – and to help explain their unique relationship with tax-funded partner, the Chicago High School for the Arts. Together, we created a beautiful new website that explained their most important values and differentiators at a glance – streamlining web work for their staff and garnering unprecedented, positive feedback from their Board.
Check it outServices
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Digital Audit
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Messaging
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Website
Key Strategies, Insights, and Ahas!
Aha!
100% Donor-Funded Tuition
Because ChiArts® is a public high school, and does not charge tuition, they had never considered talking about themselves as having 'free arts tuition' or 'donor-funded tuition.' This new framing has become a cornerstone of their Messaging strategy and way they talk about themselves.
Aha!
Hours Breakdown
Learning the Arts + Academics hours breakdown throughout the school day was key in showing what the Foundation funded and what Chicago Public Schools provided.
Results
100%
'Empowered to Give'
In a survey sent out to ChiArts® leadership, Board members, and staff, 100% of respondents felt ‘empowered to give’ after the new website went live.
