The Ridges Sanctuary
A New Website for Wisconsin’s Oldest Land Trust
The Ridges Sanctuary
When The Ridges Sanctuary grew past their legacy website, they called upon Digital Pollen Collective to create a new website, look + feel that streamlined their user experience, catered to multiple audiences, and helped show that Wisconsin’s oldest land trust is “more than a walk in the woods.”
Post-launch, the website has been celebrated by The Ridges’ visitors, supporters, leadership, and staff as a phenomenal new tool for the organization and one that more aptly describes the vibrant organization they’ve become. Celebrating their pioneering 1937 origins with a fresh new brand and digital experience that suits their outdoor enthusiasts and users ‘on the go.’
Check it outServices
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Digital Audit
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Messaging
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Branding
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Website
Key Strategies, Insights, and Ahas!
Aha!
94.4% Mobile Traffic
Recognizing that 94.4% of their legacy website's traffic came from mobile devices, we took a mobile-first approach in strategy and design. This not only addressed the region’s broadband issues but also catered to the ‘on-the-go’ nature of The Ridges' user base.
Strategy
Multi-Audience Focus
By identifying the three key audiences for the new site – new visitors, members + program participants, and donors – we were able to anticipate and delight all audiences, giving each a ‘choose your own adventure’ way to engage.
Pivot
A Support + Engage Pivot
A major objective for the new website was shifting the focus from simply visiting The Ridges to becoming actively involved and engaged with The Ridges.
Results
New Top 10 Page
Since launch, Membership has emerged as one of the top 10 most visited pages on the website for the first time in 5 years.
3+
Pages per Visit
The Ridges' average website user now visits more than 3 pages per visit, indicating positive interest in their content and a more engaged user base.
We are so glad that we chose Digital Pollen as a partner and I would recommend them to anyone looking to develop a new website.
The website has been received overwhelmingly well. We’ve received nothing but positive comments from our external audiences.
Before and After
